If you’ve been keeping up with Madison LeCroy from Southern Charm, you probably already know about her viral hair swoop tutorial. But now she’s letting us in on even more of her styling secrets—this time, it’s all about those textured, effortlessly glamorous waves she’s famous for. From luxury sprays to affordable dupes, Madison shares the exact products and techniques she relies on to get her signature look. And yes—she even reveals her #1 beauty secret.
The Texturizing Spray Madison Swears By
No beachy wave routine is complete without a good texturizing spray, and Madison’s top choice is the Oribe Dry Texturizing Spray. While it’s definitely a splurge, she says it’s worth every penny—especially since the fragrance was created by none other than Tom Ford. If you’ve ever smelled an Oribe product, you know it’s not just about performance, it’s about the luxury experience that lingers long after you’ve styled.
According to Oribe, this spray promises “bigger, better, full-on glamorous hair.” It works by building instant volume and texture while its patented polymers absorb oil at the roots, keeping your style fresh for days. Madison says it’s her go-to for achieving that perfectly undone, yet polished look.
A More Affordable Option
If Oribe feels a little steep, Madison recommends the Kristin Ess Dry Finish Working Texture Spray. It’s an affordable alternative that still gives you that gritty, tousled, beachy finish. The kind of texture that makes curls look more natural and lived-in, rather than stiff or overdone.
Styling Powder for Extra Grit
Another Kristin Ess product that Madison keeps in her arsenal is the Working Texture Loose Styling Powder. This one’s a hidden gem—it acts almost like a dry shampoo, adding instant volume and grit. Madison suggests sprinkling it throughout your roots and mid-lengths for an easy refresh. It’s perfect for those days when your waves need a little extra boost but you’re not ready to wash.
The Curling Iron That Makes the Magic
When it comes to actually creating her waves, Madison turns to the T3 Twirl Trio Interchangeable Clip Barrel Curling Iron Set. This set comes with multiple barrel sizes, and she loves swapping them out depending on the style she’s going for. Her most-used are the 1” and 1.25” barrels, which help create that perfectly undone, beachy curl.
Madison points out an important tip: the smaller the barrel, the longer your curls will last. If you’re someone who wants your waves to hold for days (and who doesn’t?), reach for a tighter barrel and let the curls loosen naturally over time. T3 irons have built a reputation for creating long-lasting curls without frying your hair, and Madison’s endorsement only confirms the hype.
The Blowdryer That Protects Your Hair
In her hair swoop tutorial, Madison showed that the foundation for great styling often starts with the right blowdryer. Her favorite? The BaByliss Blowdryer. This professional-grade dryer is known for being super powerful while using technology that minimizes heat damage—a must if you style often.
The Crucial Step: The Concentrator Nozzle
One of Madison’s biggest tips is to always use the concentrator nozzle attachment. It helps direct the heat exactly where you want it while round brushing, which not only makes the process more efficient but also prevents unwanted frizz. Without the nozzle, air blows in every direction, leaving hair messy and harder to control. With it, you can achieve smooth, sleek results that set the stage for long-lasting curls.
How Long She Goes Between Washes
Here’s a fun fact: Madison doesn’t wash her hair every day. In fact, she stretches the time between shampoos to keep her hair healthy and her styles lasting longer. That’s where products like dry sprays and styling powders come into play—they help refresh her look and extend the life of her waves. It’s a good reminder that sometimes less washing really is more when it comes to maintaining shine and texture.
Her #1 Beauty Secret
While Madison is generous with her product recommendations, she also dropped a little bombshell: her number one beauty secret. And it’s not just about hair—it’s about taking care of yourself in a way that enhances everything else. (She hasn’t shared every detail publicly yet, but given her glowing skin and flawless hair, we’re guessing it’s something simple, consistent, and totally attainable.)
Final Thoughts
Madison LeCroy’s styling routine is the perfect balance of luxury and accessibility. She mixes high-end staples like Oribe and T3 with budget-friendly gems from Kristin Ess, proving you don’t have to spend a fortune to achieve gorgeous, textured waves. Add in her pro tips—like using the right blowdryer nozzle and choosing the right curling iron barrel size—and you’ve got a foolproof game plan for recreating her look at home.
Whether you’re going for a night out or just want to elevate your everyday style, these tools and products are the building blocks for waves that look effortless but last for days.
