If you’ve been on Instagram in the last couple of years, chances are Heather McMahan has crossed your feed and instantly won you over. She’s an actress, comedian, podcast host, and all-around internet darling who somehow manages to make us laugh until we cry while also looking completely radiant at the same time.
It’s no surprise, then, that her followers are curious about her beauty routine. After all, Heather has this effortless vibe—like she’s not trying too hard, but still manages to look pulled together whether she’s on stage, recording an episode of her Absolutely Not Podcast, or posting one of her hilariously relatable Instagram stories.
Lucky for us, Heather has let us in on some of her go-to beauty products, and honestly? They’re refreshingly approachable.
The Podcast That Spilled the Makeup Bag
Heather started her Absolutely Not Podcast in 2019, and it quickly became a hit thanks to her mix of humor, honesty, and her ability to say out loud the things we’re all secretly thinking. In episode 4, Wellness Update…We Are Unwell, Heather answered a listener’s question about her makeup routine, casually dropping a few product faves that she swears by.
Then, in episode 9, YA PEAKED, she chatted with her friend and celebrity makeup artist Jamie Greenberg and revealed even more about her beauty staples. The best part? Most of her picks are products you can find at Sephora or Ulta without needing a Hollywood budget.
Heather McMahan’s Makeup Must-Haves
So, what exactly does Heather keep in her makeup arsenal? Here’s a peek inside:
Tarte Shape Tape Concealer
A cult classic, and for good reason. Heather mentioned on the podcast that she’s a big fan of Shape Tape because it covers everything. Whether you’re battling dark circles after a late-night comedy show or just need a little help brightening up your complexion, this concealer is famous for its full coverage and staying power.
BareMinerals Well-Rested Eye Brightener (SPF 20)
To bring extra life to the under-eye area, Heather turns to this longtime favorite from BareMinerals. The Well-Rested Eye Brightener is a powder formula that not only brightens but also includes SPF for added protection. It’s a subtle way to look instantly more awake, even if you’re running on iced coffee and sheer willpower.
BareMinerals Original Foundation
Heather also revealed that she’s been loyal to BareMinerals Original Foundation for years. This product is known for its lightweight feel, buildable coverage, and natural finish that never looks cakey. It’s one of those products that feels good on the skin while still giving you that “your skin but better” glow.
Benefit Hoola Bronzer
No makeup routine feels complete without a touch of bronzer, and Heather’s favorite is Benefit’s iconic Hoola. This matte bronzer has neutral undertones, which means it avoids that dreaded “too orange” effect. Heather uses it sparingly for warmth, and here’s the fun twist—she also uses it as eyeshadow. Talk about multipurpose!
Why Heather’s Routine Works
What I love about Heather’s beauty picks is how they reflect her personality. She doesn’t overcomplicate things. Instead, she gravitates toward tried-and-true products that deliver results without a ton of fuss. Her routine feels relatable, practical, and achievable for anyone—whether you’re getting ready for a night out or just want to look alive on a Zoom call.
Her makeup essentials focus on enhancing her natural features: bright skin, a healthy glow, and just enough definition to feel polished. It’s proof that you don’t need a 12-step routine or a drawer full of high-end products to look great—you just need the right tools.
A Comedian’s Approach to Beauty
Heather’s charm is that she doesn’t pretend to be perfect. She’s candid about the ups and downs of life, which is exactly what makes her so relatable. And that same energy translates into her approach to beauty: less about achieving unattainable perfection, more about using makeup as a tool to feel a little more confident in your own skin.
She’s not trying to reinvent the wheel—she’s sticking with what works. And maybe that’s the takeaway here: instead of constantly chasing the next trendy product, find a handful of reliable favorites that make you feel like the best version of yourself.
Final Thoughts
Heather McMahan has built her career on being authentic and hilarious, and her beauty routine is no exception. With just a few dependable products—Tarte Shape Tape, BareMinerals staples, and Benefit Hoola bronzer—she’s crafted a look that’s simple, natural, and totally her own.
So the next time you’re tempted to overcomplicate your routine, take a cue from Heather. Stick to what makes you feel good, laugh a little along the way, and remember: looking gorgeous doesn’t have to be serious business.
